Oh Mell was founded by Melinda Duranti. With a lengthy background in the fashion industry and having sewn and crafted from a young age, it's time to share my skills with others.
Learning something new gives you such a great feeling. It builds confidence and makes you feel good. It also teaches you patience and problem solving skills. And once you start to master a craft, the creativity involved in making things really is a stress relief.
It's also something that can create a community. Whether you're learning in a classroom or teaching a friend, crafting brings people together. It creates a positive vibe and makes conversation flow.
As a new Mama, I know, now more than ever, community is important. You are always looking for advice or to know "if that's normal". You want to surround yourself with others (particularly women) who share the same values and vibes. It can also be a bit isolating being at home with a new baby and you are often looking for different ways to connect.
This business of mine has been growing slowly but now I am ready to take it to the next level! You will find kits for the Mamas, Minis and Makers as well as free and paid tutorials and classes. They will range in difficulty to suit all skill levels.
If you are not the crafty kind, that's ok, you can also support Oh Mell by buying ready made products that are hand made here in Noosa, Australia.
As time goes on, I hope to move from the online space to "the real world" and set up a work space where we can share and learn together and grow a beautiful community here in Noosa, Queensland.
Follow our journey by signing up to our emails or following Oh_Mell on Instagram.
A bit more about Melinda:
Hi, I’m Melinda, the creative behind “Oh Mell”. After 10 years of living in Melbourne my husband and I decided in 2018 it was time for a sea change and moved to Noosa, back to the state I grew up in.
During my time in Melbourne I worked in fashion and retail, spending the last 8 years of my time in Melbourne working for The Eastside Clothing Company on the brands Stella and Estelle. Being a small business, I gained many different skills in my time working there. I started off as a pattern room assistant – measuring garments, creating size specs and workbooks for offshore manufacturing, QC inspections and minor pattern alterations. I then moved into the design and development team – travelling to China and overseas buying and fabric trips, contributing to the brands direction and look, sketching, creating mood and range boards and more. In my last few years at Eastside I took a lot of interest in the building and maintenance of our websites, social media and brand development. I created the direction of the photoshoots and content for social media.
Now that I have re-located, I still work on a consulting basis with fashion labels. I have always loved fashion and love helping others reach their potential.
Now a little about me personally. When I was young I was very into dancing. My mum used to make all these amazing costumes that were oh so glamorous. I was a performer. I would put on these clothes and make up and put on a show. But in day to day life I was your average 90’s kid wearing bike shorts, oversized t-shirts, home made scrunches and slouch socks.
My Aunty was an international air hostess. These were the days before cheap international travel and online shopping. I remember her bringing me back a shiny pleather, black and white spot mini skirt and cropped Esprit t-shirt in my very early teens, it was like I just landed a role in Clueless.
Growing up in a small city, my options were limited. There was no such thing as online shopping. My mum never saw the value in ‘brands’ so we would make our own versions of the latest fashion. And as I got older and more confident I started making my own clothes. This opened a world of opportunity. I started entering fashion competitions in local towns and built up my portfolio. And then when I finished high school moved to Brisbane to study a Bachelor of Fine Arts in Fashion Design.
After university, I traveled in America and lived in Canada. When I returned I moved to Melbourne. I worked in retail for the first 2 years whilst applying for Fashion jobs. But it seemed every girl I met had ‘studied fashion’ and had no experience like me. I started making dresses for a Melbourne boutique which really started to take off. I then studied a part time course in pattern making to refresh my skills and with some serious luck scored a job at Eastside Clothing.
I love being creative, learning and I love fashion. I want to continue to grow my knowledge of the industry and share my experience with others. I started this business as I love teaching and the community crafting creates.
Love Mel. x